Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks.
Stript Snacks specialises in traditional South African beef biltong using no chemical preservatives or sugar. The fledgling biltong brand has been selected for investment and development to optimise its market potential.
Initially, TrasngressiveX’s ‘Brand eXchange Power Survey’ will act as the principal intelligence gathering mechanism. It will identify current brand standing and competitive opportunity. TransgressiveX will further support the programme with its ‘WorX consultancy’ to assist in aligning the business.
The work will culminate in a joint presentation entitled ‘How insight innovation can engineer a competitive advantage’ to CEOs and CMOs in the food and beverage industry in Ireland. This presentation also aims to showcase Bord Bia’s contribution to the success of the sector.
Helen King of Bord Bia commented: “Bord Bia’s mission is to assist the Irish food, drink and horticulture industry to achieve international success through excellence - not just in their production but also with insight and marketing.
“With TX, we are bringing one of the best new frameworks to Irish industry. They’ve developed a unique way of combining new measures, with a new measurement system, and making a complex evaluation very simple to work with at every level. Simplicity is underpinned by granularity, and we can demonstrate to our industry partners that brilliant insight is the force a producer needs to drive brilliant marketing.
“We’ll be showcasing this project in Bord Bia’s Brand Forum, showing how insight excellence engineers competitive advantage for Irish producers.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
