The British Poultry Council (BPC) has released its latest report, 2024 and Beyond, outlining its course towards developing a "new and healthy context for British food production".
'2024 and Beyond' proposes action towards solutions to the business critical issues that have "shaped this era of British food". In doing so, the report outlines a vision for British poultry meat and highlights the pivotal that BPC member businesses play in a sustainable, equitable and robust food system, underscored by the values that define the "industry that is feeding the nation".
The BPC said that its Great British Food Values encapsulate BPC members' responsibility to feed people, tackle inequalities with safe and affordable food, and reduce inputs and impacts to promote a liveable climate for all.
Richard Griffiths, BPC chief executive said: "If poultry is half the meat the nation eats, then the path forward to ensure the sustainability of our food system must be clear. '2024 and Beyond' sets out what that path looks like."
In the report, the BPC outlined the steps that it believes must be taken to safeguard the availability, accessibility and affordability of food, prioritise the viability of poultry meat businesses and secure the robustness of our supply chains into the future:
- Safe, affordable, nutritious food for all
- Smooth and fair trade keeps food moving
- Managing avian influenza
- A balance between welfare and the environment
- A secure and skilled workforce.
Griffiths said: "Putting together '2024 and Beyond' was our opportunity to move away from firefighting and to lay the groundwork for a new and healthy context for British food production.
"Tackling the challenges that continue to shape poultry meat production must be with the view of setting out the UK's vision for food, its place in society and ambitions for a food system rooted in agility, confidence and foresight. We are confident this report can provide the foundations to inspire such change."
Access the BPC's report here.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
