The latest meat, fish and poultry (MFP) market update from Kantar Worldpanel, covering the 12 weeks to 17th June, finds value and volume sales are in growth, particularly meat.
According to Kantar, a performance like this has not been seen in the market in three years, and the recent warm weather is helping grocers whilst the supermarkets are in sustained growth.
In May, heatwaves were reported to drive sales and this has continued into early June, with the nation spending over half a billion more on groceries this period compared to last.
The MFP markets, in particular meat, have benefitted from the weather with growth in sales of burgers and grills for barbeque.
Nathan Ward, business unit director for MFP, explains: “We’ve seen a great performance across lots of areas, but burgers stand out.
“Growing 16% on last year, burgers have attracted just over one million more shoppers than last year and featured in 2.9 million more trips.”
“Sausages aren’t seeing the same levels of growth, but the humble banger is still seeing 1.5 million more trips year on year, as the category benefits from the barbeque boom.”
Primary and processed poultry were the other big winners in MFP, with volume sales growing faster than the overall market, and more shoppers buying it year on year.
Shoppers made 3.2 million more trips which included chicken, and volume growth for legs (+8%), breasts (+8%) and whole birds (+5%) helped it to rule the roost.
Chicken breasts continue to see strong promotional support, with sales on deals up 66% on last year and price cuts and multi-buys driving significant growth through 1.5 million more trips.
With the continued heatwave, the MFP market expects another good set of results this time next month.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
