AHDB Beef and Lamb has launched ‘Discover Great Tasting & Easy Lamb’, a new trade-focused promotional campaign aiming to help stimulate demand for lamb.
The multiple retail sector will benefit from a range of advertising, promotional, marketing and in-store materials, including on-pack stickers and promotional literature for in-store butchers to display on serve-over counters. Independent retailers will receive a point of-sale kit with promotional material to display in-store.
Running in parallel with the trade marketing activity this autumn is a £1.6 million consumer advertising campaign, including national TV and online advertising, to promote QSM lamb and beef. The ‘Midweek Mini Roast’ advertisement returns to screens for a five-week period from week commencing 2nd November on ITV, Channel 4, Channel 5 and Sky.
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