Hybu Cig Cymru (HCC) has announced PGI Welsh Lamb as an official partner of the Machynlleth Comedy Festival, which will take place this weekend.
The comedy festival, based in Powys, Wales, is in its seventh year and showcases some of the best of British stand-up comedy.
The event will fill a series of local venues throughout the mid-Wales market town from Friday 29th April to Sunday 1st May.
Over the three days, the Hybu Cig Cymru-Meat Promotion Wales pop-up kitchen will bring in top comics to create culinary chaos live at the festival venue, the Plas, alongside a professional chef.
BBC radio and TV presenter Arthur Smith, who will be broadcasting on BBC Radio 4 Extra from the festival over the weekend, will be one of the guest chefs at the HCC kitchen, which opens from mid-morning to tea-time every day at the festival.
HCC’s brand marketing executive, Philipa Gill, said: “HCC is really delighted to stand up for top quality produce from local farmers and be a memorable double act with a quality Welsh event featuring top comedians from across the UK.
“PGI Welsh Lamb’s growing global audience always have the last laugh because its fantastic taste just cannot be bettered.”
Chefs will be serving up the kitchen’s signature dish which is the freshly cooked Welsh Lamb Mach Wrap. Free samples will be distributed to festival-goers.
“This easy to make dish is a super swift and satisfying supper and features succulent Welsh Lamb sourced from local farms and infused with fresh herbs and flavoursome spices, served in a warmed tortilla wrap,” said Philipa. “It will be available throughout the three days of the festival.
“Our chefs will also be cooking a variety of other tasty dishes and giving away hundreds of free samples to hungry comedy fans over the weekend and it’s a great opportunity for us to showcase the versatility of Welsh Lamb,” she said.
For further information about the Machynlleth Comedy Festival, click here.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.