Meat Management magazine has announced its partnership of Team GB for the World Butchers’ Challenge 2018 (WBC).
The market leading meat industry publication will provide financial support and publicity to Team GB, known as the British Beefeaters, and will be backing the team online and in print as the official trade media partner.
The WBC competition will see butchers from Great Britain, France (current champions), Australia, New Zealand, USA, Ireland, Germany, Italy, Bulgaria, South Africa, Greece and Spain battling it out for the world championship title.
This year’s competition will be hosted by Butchery Excellence Ireland, and takes place at IFEX 2018 on 21st March at the Titanic Exhibition Centre, Belfast.
Emily Ansell Elfer, editor of Meat Management magazine, said: “We are delighted to be supporting Team GB in what has become the world’s biggest butchery competition. We are sure the team will do butchers across the UK proud and we hope to see them steal the winning title off the French!
“At Meat Management, as well as providing our industry with essential reading content and events, we are committed to supporting the meat sector where we can and to help it to thrive. Being involved with WBC as the official media partner of Team GB is a welcome opportunity to not only report our industry but to support our industry.”
Dalziel’s Danny Upson, who is chair of the WBC UK Council Committee, added: “The whole team is very delighted Meat Management has become our trade media partner. It will be a massive help in promoting our important UK butchery skills and building the awareness of Team GB’s efforts to win the biggest butchery competition ever held.”
Team GB is also sponsored by Dalziel, Lucas Ingredients, The Institute of Meat, the Worshipful Company of Butchers and Dalebrook.
Team GB representatives include Michael Dufton, Knitsley Farm Shop; Mark Ramsay, Falleninch Farm Butchers, Stirling; Simon Taylor, Surrey Hills Butchers, Oxshot; Bryce Lawson, McMurchie Meats, Hetton-le-Hole, County Durham; Jessica Leliuga, Ye OIde Sausage Shop, Oswaldtwistle, Lancs and Tom Wood (captain), Tom Wood Artisan Butchers. Reserves are Mick Foley, Mainstream Foods, Stonebroom, Derbyshire and Peter Harrison, Dalziel.
Meat Management magazine is the only ABC audited meat industry publication in the UK. In addition to providing industry with informative content, the publication is involved with various charities and industry causes, and champions the meat sector through its annual UK Sausage Week and the MM Meat Industry Awards.
In the short video below, the British Beefeaters explain the importance of sponsors to the competition.
[youtube https://www.youtube.com/watch?v=eu96dA-9rvk]
For more information about the World Butchers’ Challenge visit www.worldbutcherschallenge.com
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
