Quality Meat Scotland (QMS) is launching a country-wide marketing campaign, called ‘Do More With Pork’, aimed to raise consumer awareness of the Specially Selected Pork brand.
The eight-week campaign is expected to reach over 1.5 million consumers, supported by online activity and in-store sampling in Aldi stores across Scotland, as well as radio adverts that will air on local radio stations across the country.
In addition, several hundred butchers, who are members of the Scotch Butchers Club run by QMS, have also received BBQ promotional packs containing recipe cards and resources to help them boost their sales of Specially Selected Pork, as well as Scotch Beef PGI and Scotch Lamb PGI, over the summer.
Specially Selected Pork is underpinned by quality assurance schemes that make animal welfare a priority and the campaign will offer consumers four ‘Do More With Pork’ recipes that work as mid-week meals, as well as barbecues with friends and family.
Graeme Sharp, marketing executive with QMS, said: “Specially Selected Pork is a fantastic product, which combines quality, versatility and value for money.
“Our campaign shows that there is real potential for lots more of us to be making the most of this easy-to-cook meat, which is bursting with flavour and such a great ingredient for a whole range of quick, tasty dishes.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
