Red Tractor week is to run from 24th September to 30th September and aims to showcase what the logo means to consumers and explaining how it provides the shopper with a shortcut to affordable, quality food and drink, covering everything from food safety, environmental protection, animal welfare as well as origin.
Richard Cattell, Red Tractor head of marketing said: “Red Tractor Week will celebrate 12 years of great farming and great food under the logo. This year, Red Tractor has been an integral part of the Olympics, delivering quality British food in the biggest sporting event and the biggest peace-time catering operation in the world. Red Tractor Week will help to further raise awareness and understanding of the good standards our 78,000 farmers and 700 food manufacturers operate to, and will ask consumers to buy, cook and eat quality products available under the logo.”
Celebrity backingThe week is backed by ex- Coronation Street and Bad Girls actress, Lorraine show-star, and celebrity mum of two Debra Stephenson, who through fun and engaging activity will show shoppers how broad and versatile the logo is, and just how easy is it to buy, cook and eat Red Tractor foods.
Debra said: “Since I’ve become aware of the Red Tractor logo, it’s great to see the breadth of food and drink products that the logo covers. Red Tractor products are available at your local supermarket, covering everything from meat to fruit and veg, cereals to dairy and even beer, everything I need to feed my family for a week at an affordable cost, and I’m safe in the knowledge that the food has been produced to good standards.”
To take the Red Tractor challenge to buy, cook and eat Red Tractor, you can go online to www.redtractor.org.uk/RTW2012 and cook along with Debra, download a week long nutritional meal plan for the family, or if you’re a budding chef and fancy you’re chances you can enter the Red Tractor cooking competition. You can also follow the activity online at Red Tractor’s Facebook page and via the Twitter feed (@RedTractorFood #buycookeat)and just simply buy, cook and eat.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
