As part of the retailer's supplier development scheme, food and drink producers from across Ireland will showcase their products in 210 Lidl stores.
The programme focusses on small and medium sized enterprises, with the core aim to help these businesses grow in a number of key areas including brand development, customer outreach, new export opportunities, and supply network expansion.
Kickstart was developed in 2017 by Lidl and Bord Bia, and since then has invested €6 million euro into supporting over 350 Irish food and drink suppliers.
The selected manufacturers range from a bakery based in Portadown to a South African meat company from Newtonards.
In addition to in-store promotion, Lidl has said that the scheme will also provide producers with “a full business support package”, which will include benefits such as one-to-one mentorship, networking events, training events, as well as sales opportunities as their products will be offered to Lidl’s 300,000 weekly customers.
NI Food & Drink Association (NIFDA) has supported this year’s programme. NIFDA chief executive Michael Bell said the scheme was “a fantastic way” for smaller food producers to understand what it takes to supply to a major retailer and make their mark on the competitive grocery market.
Bell further added that it was important to nurture local suppliers, and that Lidl Northern Ireland is “certainly leading the way” in “cultivating a new crop of outstanding, homegrown suppliers” through its initiative.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
