A new advertisement to promote Welsh Lamb will appear on television screens from next week.
Created by Hybu Cig Cymru – Meat Promotion Wales (HCC) the advert will be aired on a total of 26 varied satellite and cable channels and is anticipated to be seen by over 15 million viewers over a six week period.
The advert forms part of HCC’s current promotional push to encourage more British shoppers to eat Welsh Lamb and will use the slogan: ‘There’s lamb… and there’s Llamb.’
Prys Morgan, HCC’s head of operations: “The advert is set to appeal to a wide audience and will be aired more frequently towards the end of each week when most people do their shopping.”
The promotional campaign, which works across all media and includes a supermarket roadshow, was launched in July, two months earlier than usual in response to disappointing prices paid to farmers for their lambs.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
