Westaway Sausages is extending its range of sausages with a campaign to promote the positioning of the cook-from-frozen sausage range, using the strapline: ‘Great Food; Taste It, Don’t Waste It’.
Originally developed for the export market, where they have performed well, the sausage recipe won the ‘Export Sausage of the Year’ category in BPEX’s Foodservice Sausage of the Year competition last year. They are now available to the UK retail market in two sizes, 600g packs of 10 or 900g packs of 15.Managing director of Westaway Sausages, Charles Baughan, said: “Our new cook-from-frozen Traditional British Pork Sausages provide retailers with a great-tasting range that has been produced with quality and convenience for the customer in mind.“Not only do the sausages deliver on quality and taste, they also provide consumers with a convenient option that helps minimise food waste in the home. In the UK, seven million tonnes of food and drink is thrown away every year; this is mainly due to people preparing too much food or not using ingredients before the use by date.“Frozen sausages naturally have a longer use by date, which helps to prevent unnecessary wastage and our re-sealable packaging allows consumers to cook the exact number of sausages they need at any given time and keep the rest for a later date.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
