NFU guide shows supermarkets support British meat
The NFU has been working over the past 12 months to establish the sourcing policies of all the major retailers on their ‘own brand’ products.
Ruth Mason, chief food chain adviser at the NFU, said: “If consumers know who is sourcing from British farmers and growers, it allows them to make an informed choice about which retailers they then want to buy from. This guide enables them to evaluate the performance of their regular retailer in terms of supporting British farming.”
According to the NFU’s online guide, Aldi and Morrisons source all of their beef and lamb from British farmers on their standard and premium lines, while Asda, the Co-operative and Sainsbury’s source 100% British for their premium lines of beef and lamb.
The NFU claims the Co-operative, Lidl, M&S and Waitrose said all of their standard line beef came from British producers; however they only source British lamb at certain times of the year.