NFU Scotland calls for supermarkets to support Scotch lamb

NFU Scotland calls for supermarkets to support Scotch lamb

On the eve of Scotsheep 2012 NFU Scotland President, Nigel Miller, visited a number of supermarket stores in Edinburgh and the Borders to look at the availability and display of lamb. As a result NFU Scotland has called on major supermarkets to up their support for the product in the coming months and use this season’s starting price levels to reposition lamb in the consumer’s shopping basket.

Miller played ‘secret shopper’ and visited six major superstores to gauge the current levels of support for Scottish, British and imported lamb.

Scotsheep 2012, is hosted by Morrisons supermarket and Miller said he was encouraged to find that the Morrisons store showed total commitment to British lamb at this early stage in the season. The Sainsburys store also showed an encouraging amount of Scotch lamb on its shelves.

In other retailers visited, Scotch lamb was available on the butchery counters but no Scotch lamb was clearly identified in the meat aisles and while British lamb was for sale, imported lamb from New Zealand and Australia still made up the bulk of lamb packs on the shelves.

* A more detailed report will appear in the July/August issue of Meat Management.

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