NSA welcomes the return of Love Lamb Week

NSA welcomes the return of Love Lamb Week

The National Sheep Association (NSA) has shown its support for the return of ‘Love Lamb Week’ which aims to celebrate and promote UK lamb.

The industry-wide initiative, which will run from the 1st – 7th September, is supported by levy boards AHDB, Hybu Cig Cymru – Meat Promotion Wales, Quality Meat Scotland and the Livestock & Meat Commission in Northern Ireland, as well as the National Farmers’ Union (NFU), Ulster Farmers’ Union and Red Tractor.

This year’s campaign introduces the final wave of the joint AHDB, HCC and QMS ‘Make it Lamb’ campaign which runs from the 1st September – 26th October.

Love Lamb Week 2020 will focus on emphasising the nutritional benefits of lamb and its role in sustainable meat production, and each year NSA ‘Next Generation’ ambassadors gather together to show their support for the campaign.

NSA ‘Next Generation’ ambassador, Jack Charleton, who works as assistant farm manager at the Chatsworth Estate in Derbyshire, said: “‘I am looking forward to supporting Love Lamb Week because I am proud to produce British lamb. It’s high quality, traceability and sustainability assure the British public that they are buying high standard produce whilst supporting hard-working British farmers.”

Annie Carr is also an ambassador who works alongside her parents on their sheep and arable farm near the Malvern Hills on the Worcestershire/Herefordshire border. She added: “Love Lamb Week is the perfect opportunity to showcase our industry.

“From highlighting our environmentally sustainable farming practices, to the versatility of the meat we produce, the campaign is one we should all get behind. Promoting the multitude of quick and easy ways how lamb can be incorporated into your weekly menu is vitally important in order to support our British sheep farmers.”

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