Pig & Poultry Fair sees media playing a key role in future success of the sector

Pig & Poultry Fair sees media playing a key role in future success of the sector

Harness the power of media to grow your business is the message to be delivered at a forum being held at this year’s British Pig & Poultry Fair.

“The industry needs to make an emotional connection with its consumers,” says Malcolm Munro, a communications specialist who will be at the event. “Story telling is one of the most powerful ways to do this. It is much more powerful than just delivering information.”

Commenting on the problems faced when trying to reach consumers, Munro believes that too often industries become too focused on the challenges or issues that they face and not enough on the positive things achieved. “The pig and poultry industries have a lot of good stories to tell. It’s these stories which need to reach consumers.”

At the forum, Munro will explain exactly how the industry should be connecting with consumers. With his vast expertise in the media industry, he will deliver practical ways to achieve this, that all involved in the pig or poultry industry can go on to implement.

Chairing the forum is Meurig Raymond, NFU’s president. “We shouldn’t underestimate the power of the media to help the sector better connect with consumers and the wider audience. This forum will provide the perfect platform for generating industry enthusiasm in utilising the media at a time when agriculture is so far up the news agenda.”

The Royal Agricultural Society of England (RASE) event, partnered by ABN, will be held at Stoneleigh Park on the 13 and 14 May.

The British Pig & Poultry Fair is a free business event; however visitors must complete a registration form to gain entry. Online registration is now open and can be completed online at www.pigandpoultry.org.uk

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