Pork Farms Group renames as Addo Food Group
Pork Farms Group has been rebranded as Addo Food Group.
The new name is part of the company’s rebrand as it pursues further growth following the acquisition of the chilled savoury pastry business of Kerry Foods in 2014, which added sites in Poole Bakery, Dorset and Spalding Bakery, Lincolnshire to the group.
Chris Peters, group managing director of Addo Food Group, said: “Addo is the new name for the former Pork Farms Group and means ‘to inspire’, representing how we think and the relationship we have with our people and our customers. At Addo we have a true passion for food and this is evident in the quality, taste and range of our products.
“With the recent addition of new sites and brands following our acquisition of Kerry’s chilled savoury pastry business, we wanted a new group name to represent our identity as a forward thinking and innovative food company, and to allow us to demonstrate our new breadth of products and brands.”
Addo sells 256 million products every year under both its own brands and the brands of its major retail partners and has current sales revenues of £270m and a market share of 34%.
The new brand is being launched through new signage across the Addo estate and will also see its Queens Drive business unit (home of Pork Farms Pies) in Nottingham renamed as Tottle Bakery and its Shaftesbury site rebranded to Dorset Foods.