Pork Farms launches National Board Games Championships
Pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s micropub movement, the Micropub Association, to launch the National Board Games Championships.
Kim Burgess, head of markets at Addo Food Group.
Pork Farms, owned by the Addo Food Group, producer of chilled savoury pastry products, will launch the heats as part of the National Board Games Championships at over 40 Micropubs across the country. The event will culminate during National Board Games Week, starting on 25th April.
A micropub is a small free house which mainly serves cask ales, promotes conversation, shuns all forms of electronic entertainment and serves traditional pub snacks, such as pork pies.
Kim Burgess, head of markets for Addo Food Group, said: “We believe that everyone in the UK should be proud to be British and those little things that make us who we are.
“Britains love board games and enjoy time spent with their loved ones, so why not celebrate this, and who better than a well-loved British brand like Pork Farms to deliver it?”
The Board Games Championship heats will take place from 14th-20th March. Contestants will battle it out to reach the regional quarter finals before the semi-finalists meet at the grand final, to be held at micropub, One Inn the Wood, in Orpington, Kent.
The campaign is just one of a number of marketing initiatives for the Addo Food Group over the coming year targeted towards bringing the company’s brands to the nation’s attention.
As well as Pork Farms, the Addo Food Group owns Wall’s Pastry, Tottle, NO G, Farmhouse, Millers, Scrummy Eggs and Bowyers.
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