Red Tractor to improve the efficacy of its assurance scheme

Red Tractor to improve the efficacy of its assurance scheme

Red Tractor has announced a raft of initiatives developed over the past 18 months that are designed to improve the effectiveness of its assurance scheme.

In particular, improvements to the assessment and inspection systems, increased scrutiny throughout the supply chain and the introduction of a team of ‘superauditors’ to check the work of assessors have been made, to ensure that not only are standards properly implemented, but that they are also done so consistently.

“These developments will further improve the quality of delivery of Red Tractor assurance standards,” said David Clarke, chief executive of Assured Food Standards which operates the Red Tractor scheme. “While Red Tractor is acknowledged as the UK’s leading farm assurance scheme, we’re not content to rest on our laurels as we know that standards mean little if consumers can’t be confident that they are being properly followed.

“These latest initiatives, which we have been developing and refining over the past 18 months, are now being introduced to further enhance the quality and consistency in the way Red Tractor’s well-respected standards are implemented. They will provide an even greater level of confidence in the scheme,” he added.

Red Tractor claims to have also embraced the latest veterinary science in its approach to animal welfare. David Clarke cites the close collaboration with the UK’s pig industry as an example where Red Tractor now promotes assessment of the welfare of more pigs on more farms and more often than any other assurance scheme.

“Red Tractor Assurance covers more farms, includes more types of food, inspects more animals and addresses more safety issues than any other UK assurance scheme and the Red Tractor logo is now on-pack on more than £12 billion worth of food and drink products. These latest developments will ensure we continue to appeal to consumers who increasingly look to Red Tractor as their assurance symbol of choice,” said Clarke.

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