Retailers urged to respond to demand and increase domestic lamb on shelves
Retailers urged to respond to demand and increase domestic lamb on shelves
NFU Scotland has called on major retailers to offer more Scottish and British lamb and follow suit of retailer Aldi, which is doubling its offering in the face of increasing consumer demand.
NFUS Livestock Committee chairman Charlie Adam said: “We have thrown the gauntlet down to those retailers to boost lamb sales in the wake of the news that Aldi is doubling its range of domestic lamb.
“Our message is simple, demand for lamb is increasing and this demand must filter down to farmers who need a better return from the market. We have spoken to other retailers who have similar plans and are expecting more detail in the coming weeks.
“Scotch lamb is known for its quality and provenance and we firmly believe that the whole supply chain must work together toward a sustainable future for the sector,” Adam said. “We need a fair supply chain that rewards farmers enough for their efforts.”
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