Scotch Beef PGI arrives in Canada

Scotch Beef PGI arrives in Canada

For the first time in almost 20 years, British beef was enjoyed in Canada, as Scotch Beef PGI was showcased at an official dinner in the country.

QMS chairman, Jim McLaren, is joined by chefs from The Chefs’ House in Toronto at a showcase event to celebrate the arrival of Scotch Beef PGI in Canada.

QMS chairman, Jim McLaren, is joined by chefs from The Chefs’ House in Toronto at a showcase event to celebrate the arrival of Scotch Beef PGI in Canada.

The dinner, organised by Scottish Development International, Quality Meat Scotland (QMS) and supported by Scotland Food and Drink, took place at The Chefs’ House in Toronto and was attended by Canadian chefs, retailers and food importers.

The meal was part of a wider strategy to capitalise on the re-opening of the Canadian market to beef.

Jim McLaren, chairman of Quality Meat Scotland, who spoke at the dinner said there was a great opportunity for Scotch Beef in the country.

“Scotch Beef PGI benefits from the coveted European Protected Geographic Indication (PGI) status which reflects the unique provenance and quality of this product, and the farming methods behind the production of Scotch Beef are very much part of our Scottish landscape and heritage.

“We look forward to further developing opportunities to promote and showcase Scotch Beef and Scotch Lamb in Canada.”

Food secretary, Richard Lochhead, added: “The Scotch Beef and Scotch Lamb labels are widely known as a true stamp of quality with a reputation that stretches far beyond Scotland. It’s fantastic news that the first order of Scotch Beef has arrived in Canada just a few short months after the Canadian ban was lifted.

“Having our prime Scotch Beef on the shelves in Canada is massively important for the industry and naturally I would encourage retailers and chefs throughout Canada to order as much of our delicious Scottish produce as possible. Showcasing the quality and taste of Scotch beef at high profile events is an excellent way to promote the brand and its benefits. Having Scotch Beef on the menu at The Chefs’ House is a huge milestone which I believe can act as a springboard for our premium brand in the Canadian market.”

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