Scotch Butchers Club launches new industry website

Scotch Butchers Club launches new industry website

The Scotch Butchers Club, managed by Quality Meat Scotland (QMS), has launched a new website as part of its strategy to position independent butchers as ‘Champions of Scotch’.

With support from the new website, the club hopes to further encourage butchery businesses across Scotland to promote Scotch Lamb PGI, Scotch Beef PGI and Specially Selected Pork.

Gordon Newlands, Quality Meat Scotland’s brands development manager, said: “During the pandemic, butchers have seen more than 20% increase in value in year-on-year sales and the new Scotch Butchers Club website will champion the craftmanship, product knowledge, speciality and innovation that is unique to independent butchers.

“When visiting the site, consumers will have a personalised view of nearby butchers based on location and will have access to the handy ‘Cut Guide’ increasing their confidence to of what to ask for at the butchers and encouraging sales of prime cuts.”

As well as a range of different recipes, the website includes blog posts featuring tips and guides on cooking Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, with key messages about Scotland’s red meat industry on health, nutrition, animal welfare and sustainability.

“I strongly encourage any member to familiarise themselves with the website and how it can benefit their business,” said Gordon.

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