Shelf facings at Lidl now 100 per cent British pork
Discounter Lidl has joined the National Pig Association’s (NPA’s) ‘hundred percenters club’, by selling 100 per cent fresh British pork.
![NPA chief executive, Dr Zoe Davies: "It’s essential [retailers and foodservice] make a special effort to source British pork, sausages, bacon and ham over the difficult months ahead.”](https://meatmanagement.com/wp-content/uploads/2014/05/Zoe-Davies-NPA.jpg)
NPA chief executive, Dr Zoe Davies: “It’s essential [retailers and foodservice] make a special effort to source British pork, sausages, bacon and ham over the difficult months ahead.”
NPA chairman, Richard Lister said: “We’re delighted with this news and hope Lidl will demonstrate over the months ahead that it isn’t a flash in the pan.”
NPA chief executive Dr. Zoe Davies added: “If retailers and foodservice want the convenience of a thriving British pig sector on their doorstep, producing reliable supplies of a quality-assured, traceable, high-welfare product, then it’s essential they make a special effort to source British pork, sausages, bacon and ham over the difficult months ahead.”
Many British pig producers are struggling to break even as a result of falling prices throughout the year, culminating in particularly sharp drops over the past few weeks.
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