Discounter Lidl has joined the National Pig Association’s (NPA’s) ‘hundred percenters club’, by selling 100 per cent fresh British pork.

NPA chief executive, Dr Zoe Davies: "It’s essential [retailers and foodservice] make a special effort to source British pork, sausages, bacon and ham over the difficult months ahead.”

NPA chief executive, Dr Zoe Davies: "It’s essential [retailers and foodservice] make a special effort to source British pork, sausages, bacon and ham over the difficult months ahead.”

According to the latest Porkwatch survey, which measures British shelf facings, Lidl has now achieved the 100 per cent target and joins Aldi, Budgens, Co-op, M&S, Morrisons, Sainsbury's and Waitrose.

NPA chairman, Richard Lister said: “We’re delighted with this news and hope Lidl will demonstrate over the months ahead that it isn’t a flash in the pan.”

NPA chief executive Dr. Zoe Davies added: “If retailers and foodservice want the convenience of a thriving British pig sector on their doorstep, producing reliable supplies of a quality-assured, traceable, high-welfare product, then it’s essential they make a special effort to source British pork, sausages, bacon and ham over the difficult months ahead.”

Many British pig producers are struggling to break even as a result of falling prices throughout the year, culminating in particularly sharp drops over the past few weeks.

This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.

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