Time for industry to get involved in Great British Beef Week

Time for industry to get involved in Great British Beef Week

Great British Beef Week has returned for the eighth consecutive year, and there are many ways for the industry to back the campaign and get involved.

Great British Beef Week, which runs until 30th April, aims to raise awareness of the benefits of eating beef, and celebrates the quality and versatility of the product. This year’s campaign has a particular focus on thin beef cuts, which are readily available at most supermarkets.

The annual campaign is run by Ladies in Beef, a group of more than 150 female beef farmers. The group has created a number of resources for the industry to take advantage of, and use to promote Great British Beef Week as well as their own beef products.

Pictured left to right: Ladies in Beef members, Rosie Jacobs, Judith Jacobs, Anna Blumfield, Pam Jacobs, Suzy Deeley (R.A.B.I corporate development manager) and Suzanne Clark.

These include recipe cards (for meals like speedy beef curry) and posters that can be downloaded for free and put up in butchers’ shops to showcase to shoppers.

There are also promotional videos, a variety of infographics, optimised images for social media, an online content plan, logos and memes for butchers and foodservice professionals to use throughout the week. Industry is also encouraged to use the hashtag #GBBW on social media.

These are all free for the meat industry to download and use at www.ladiesinbeef.org.uk/gbbw.

More about Ladies in Beef

Ladies in Beef was co-founded by Minette Batters, who was recently elected as the first female leader of the National Farmers Union (NFU) in 110 years.

She commented: “We first established Ladies in Beef to tell the story of British Red Tractor assured beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It’s these messages that I want to communicate to others.”

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