Advice for retailers on how to exploit potential of thin cut steaks

Advice for retailers on how to exploit potential of thin cut steaks

A recent report, released by AHDB Beef and Lamb, shows retailers how to unlock the potential of the thin cut beef sector.

The key recommendations are:

  • Promote thin cut steaks with clear merchandising and positioning
  • Inspire consumers with a variety of meal solutions
  • Consistency will deliver confidence and repeat purchase

Thin CutsThe report outlines the findings of in-depth consumer research and product analysis undertaken by AHDB Beef & Lamb.

Mike Whittemore, head of trade marketing for AHDB Beef & Lamb, said: “The clear message from the research is that thin cut beef steaks can carve out a distinct and appealing consumer proposition as an everyday, versatile, value for money meal solution that is not only quick and simple to cook but also a pleasure to eat.

“Thin cut steaks have long been the forgotten protein alternative but we are confident that our research findings and resulting report will act as the catalyst to drive positive change in the multiple retail sector.”

The products that performed best in consumer research were: Tender Top Steaks – Thin Cut, Tri-Tip Steaks – Thin Cut and Escallops (Thick Flank) – Thin Cut. Step-by-step cutting specifications for these and the rest of the thin cut steaks range are available to view here.

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