UK pork and beef showcased at World Food Expo in the Philippines
Exporters and the Agriculture and Horticulture Development Board (AHDB) have showcased pork and beef from the UK at the biggest trade show in the Philippines.
Five export companies from the UK joined AHDB in the British Meat Pavilion at the World Food Expo (WOFEX) in Manila to explore further opportunities for pork and beef – the two most popular red meat proteins in that market.
The show provided the platform for them to meet with key importers and other stakeholders in the market to build on existing business relationships and develop new potential opportunities.
It followed the recent launch of AHDB’s new export strategy Beyond Borders which is aimed at increasing market access and export sales while encouraging and supporting more businesses to export.
The Philippines is the third largest pork export market for the UK and in 2022 the UK shipped pork and beef worth a total of £58.5 million there. Further AHDB analysis of export opportunities in the Philippines and the wider Asia region is detailed in AHDB’s Prospects for UK agri-food exports: Asia.
Jonathan Eckley, AHDB head of International Trade Development, said: “WOFEX is a key event in the industry calendar in what is an important market for our pork and beef exporters. It has given us the ideal opportunity to host UK exporters in Manila and meet key stakeholders in this important Asian market, and follow up with both existing and potential new clients.
“We enjoyed positive growth in the Philippines last year for UK exports of pork and beef, although the market is currently experiencing a number of challenges. This makes it even more important to showcase the UK meat sectors at events like WOFEX to continue to build the important business relationships and maintain the positive momentum from 2022.”