AHDB appoints new Beef & Lamb strategy director
The Agriculture and Horticulture Development Board (AHDB) has appointed Will Jackson as the new sector strategy director for Beef & Lamb.
Jackson, who joins AHDB in early September, will play a key role working with the Beef & Lamb Sector Board and operational teams to deliver the organisation’s ‘Inspiring Success’ strategy.
Having grown up on a dairy farm in Derbyshire, Jackson has a passion for agriculture and helping build relationships that aim to ensure the industry moves forward together.
Will is currently senior agricultural manager at the Co-op, with responsibility for the beef and lamb categories, as well as poultry.
Speaking about his appointment, Jackson said: “I’m delighted to be joining AHDB at an important time for the beef and lamb sector.
“After working across various levels of the supply chain, I hope to bring this experience and new ideas to help deliver the strategy. I can’t wait to get started.”
AHDB chief strategy officer Tom Hind added: “We’re delighted to bring someone with Will’s practical and supply chain experience on board. Never has there been a more important time to drive change in the beef and sheep sectors and together with our Beef & Lamb Board, he will be ideally placed to do that.”
The main priorities for AHDB Beef & Lamb according to the strategy are to improve production, consistency and competitiveness, increase demand both domestically and internationally and ensure better meat quality for the consumer.