Michelin-starred chef Tom Kitchin is highlighting the commitment and attention to detail of the farmers producing Scotch Beef PGI.

Alan Hunter (left) with Tom Kitchin at Meikle Fieldie farm.

Kitchin, who has been working with Quality Meat Scotland (QMS) as part of the on-going Scotch Beef PGI promotion campaign, visited Meikle Fieldie farm, run by the Hunter family near Glenfarg, to learn more about beef production and the role of quality assurance.

The Hunters run 120 suckler cows, primarily Limousin and British Blue cross cows, on the farm which is around 480 acres and extends to 650 feet above sea level at its highest point.

Kitchin, who regularly appears on Saturday Kitchen and The One Show, was shown round the farm by Alan Hunter and his daughter Jill.

“With the Scotch Beef brand you know that cattle have been born, reared and slaughtered in Scotland and reared to the standards required by QMS’s quality assurance schemes,” he commented.

“From a chef’s point of view animal welfare is vitally important. I want to know that cattle have been reared to a high standard and well treated and the quality assurance behind Scotch Beef gives you that guarantee.”

Kitchin also highlighted the taste of Scotch Beef: “What sets Scotch Beef apart is that fantastic flavour you get – you don’t get that anywhere else in the world. I’ve worked in many restaurants in many different countries and there is nothing quite like Scotch Beef.

“As a chef I love to use every part of the animal – nothing should go to waste. In my restaurant you can taste sweetbreads, ox tongue and shin as well as prime cuts. You can do so many different things with beef – from classics like beef wellington to braised beef cheeks.”

Kitchin has been working with QMS as part of a 13 week campaign showcasing Scotch Beef and the flavour, provenance, traceability and integrity which underpin the brand’s PGI status.

With the strapline of “There’s beef, there’s Scottish beef, then there’s Scotch Beef”, the campaign, which started in February, is targeting 10 million consumers across Greater London and the Home Counties and aims to inform, educate and inspire them to use Scotch Beef when they cook.

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