Danepak’s ‘Serious Bacon Club’ launches on social media
Tulip’s recently relaunched bacon brand Danepak has gone live with its Serious Bacon Club social media campaign.
The club’s founder Morten has posted a video inviting visitors to join the club which features a series of bacon-obsessed individuals illustrating their love for Denmark’s favourite food.
Initially available in Tesco and Co-op stores across the UK, the new-look Danepak range has been progressively making appearances this month, with additional retailer listings set to follow in autumn.
The range includes smoked and unsmoked variants of six and nine rasher packs of standard bacon and four rasher packs of Rapid Rashers.
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