Dawn Meats awarded global ‘Scale for Good’ award by McDonald’s

Dawn Meats awarded global ‘Scale for Good’ award by McDonald’s

Dawn Meats has been awarded the McDonald’s global ‘Scale for Good’ award which recognises sustainability credentials and ethical and environmental beef production programmes.

The award recognises the key leadership role that Dawn Meats has played over the years in programmes which advance the cause of ethical, environmental and economic sustainability in European beef production.

Scale for Good is McDonald’s strategy to leverage its global reach with customers, employees, franchisees, suppliers and other partners to take collaborative action on some of the most pressing social and environmental challenges in the world today.

Dawn Meats produces more than 400 million beef burgers per year for McDonald’s with products destined for markets in Ireland, the UK and Continental Europe.

This global award is the second occasion where Dawn Meats’ sustainability credentials have been recognised by the McDonald’s Global Leadership Team.

The award was presented to Dawn Meats CEO Niall Browne, group commercial director Richard Clinton and food safety and quality director Brian Hyland, by McDonald’s corporate executive vice president Francesca DeBiase and vice president Keith Kenny, with the senior leadership team of the Global Supply Chain and Sustainability team in attendance.

Niall Browne.

Niall Browne, CEO of Dawn Meats, commented: “We are delighted and honoured to accept this award on behalf of all the team at Dawn Meats.

“As a business we have recognised for some time that doing the right thing and using our scale for good will build a more robust business for the future, for the benefit of our employees, customers and farmers.

“Our CSR strategy is aligned with the UN Sustainable Development Goals, and in McDonald’s we have a true partner who is equally committed to furthering the achievement of these Goals. We look forward to continuing our progress in the coming years.”

Keith Kenny, vice president sustainability at McDonald’s, commented: “Improving the sustainability of how beef is produced for McDonald’s is a key part of our Scale for Good strategy. Dawn Meats, champion sustainable beef production, both through their actions and ambitions within their own supply chain and in their industry leadership, working with external bodies to define and develop sustainable farming techniques.”

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