HCC exhibits PGI Welsh Lamb in the Middle East

HCC exhibits PGI Welsh Lamb in the Middle East

Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced that it is exhibiting PGI Welsh Lamb at Gulfood in Dubai, as it plans to host a “special celebration event” at the British embassy there.

PGI Welsh Lamb will be celebrated at the British Embassy in Dubai this week.

HCC’s trade team will be joined by Welsh exporters to showcase Welsh Lamb at Gulfood which takes place between the 19th-23rd February at the Dubai World Trade Centre.

The Middle Eastern market is an important, growing export market for the Welsh red meat sector with Welsh Lamb exports growing in volume and value in recent years.

HCC’s market development executive, Gareth Evans, said: “Gulfood is a key event within the global food and drink calendar. Buyers from over 120 countries will be in attendance and it is a key opportunity to grow Welsh Lamb’s reputation and connect with new customers across the region.”

Celebration of Welsh Lamb

In addition to attending the tradeshow, HCC has organised for a ‘Celebration of Welsh Lamb’ event to be hosted at the British embassy in Dubai. His Majesty’s Trade Commissioner and Consul-General, Oliver Christian, is in attendance at the event where he will be joined by key decision-makers in the hospitality and catering sector from Dubai and the Middle East.

The three course ‘Celebration of Welsh Lamb’ menu was curated by Dubai-based executive chef Russell Impiazzi which includes dishes such as Charred PGI Welsh Lamb Shoulder and Herb Roasted PGI Welsh Lamb Loin. The menu also features a selection of other renowned Welsh food and drink products including Tŷ Nant Water, Halen Môn sea salt, Snowdonia Cheese, and Penderyn Whiskey.

Delegates will also hear an address from a HCC representative explaining the provenance and story behind Welsh Lamb, championing Welsh farmers’ sustainable farming methods.

HCC’s events executive Medi Jones-Jackson explained: “This Embassy event will allow HCC to connect with key buyers and decision makers across the region and give them a true taste of why PGI Welsh Lamb is so special.”

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