All Wales articles
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NewsHCC ‘Naturally Local’ Welsh Beef advertising hits home with consumers
Featuring the voices of real farmers, HCC’s recent PGI Welsh Beef advertising campaign has resonated with the public.
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NewsHCC and AHDB seek commercial farms to join industry genetics project
RamCompare, jointly funded by HCC and AHDB, is looking for farms to take part in a national sheep progeny testing initiative.
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NewsHCC opens applications for new 2025 Scholars
Hybu Cig Cymru - Meat Promotion Wales has launched its annual scholarship opportunity, inviting applications from across the industry.
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NewsSausages and meat pies listed in new Senedd HFSS promotion rules
New rules have been passed by the Welsh Senedd to prevent over-consumption and impulse purchases.
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NewsRed Meat Levy set to increase from April
HCC and QMS levy rates are set to increase by 3.3% as of 1st April to align with CPIH.
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NewsHCC to showcase PGI Welsh Lamb at Gulfood
Hybu Cig Cymru - Meat Promotion Wales is set to exhibit PGI Welsh Lamb at Gulfood tradeshow, and will host an event at the British Embassy in Dubai.
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NewsHCC says 2024 was a “buoyant year” for lamb and beef
HCC has found that prime lamb and beef average deadweight prices reached record highs during 2024.
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NewsHCC reveals new chief executive
José Peralta has been announced as the new chief executive of the red meat levy body Hybu Cig Cymru – Meat Promotion Wales.
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News“Door is open to increasing lamb sales", says Dr Awal Fuseini
There are many new opportunities awaiting Welsh Lamb in the international and domestic Muslim marketplaces, an industry expert told Welsh representatives at the recent Hybu Cig Cymru - Meat Promotion Wales (HCC) annual conference at Builth Wells.
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NewsPupils win food and farming workshop from HCC
Pupils from Ysgol Carno in mid Wales took part in food and farming workshops delivered by Hybu Cig Cymru – Meat Promotion Wales (HCC) after winning a national competition.
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NewsQuality red meat in “strong global demand”, says analyst
A red meat analyst told HCC delegates at its recent conference that supply and demand pressures at home and abroad are likely to support Welsh Lamb and Welsh Beef for at least another 12 months.
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NewsHCC finds beef supply forecast to fall further
Hybu Cig Cymru - Meat Promotion Wales has reported that GB cattle population numbers have seen a year-on-year decline of 2%, with HCC expecting further falls in subsequent years.
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NewsNSA welcomes Welsh Government SFS progress
The National Sheep Association (NSA) has welcomed the updated Sustainable Farming Scheme (SFS).
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NewsHCC spotlights global growth opportunities for Welsh red meat at conference
Hybu Cig Cymru - Meat Promotion Wales told its conference delegates that there are now “global growth opportunities” for Welsh red meat in new and existing marketplaces.
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NewsPGI Welsh Lamb returns to UAE and KSA
Hybu Cig Cymru - Meat Promotion Wales has revealed that PGI Welsh lamb has made a return to the United Arab Emirates and the Kingdom of Saudi Arabia.
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NewsHCC begins new CEO recruitment
After a period of “turbulent change”, Hybu Cig Cymru – Meat Promotion Wales (HCC), the red meat levy body, is now looking to recruit its new CEO to lead the organisation into its next phase of development.
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NewsHCC highlights social sustainability within Welsh beef and sheep sector
A sustainable food and drink event heard that economic and social sustainability is important to the Welsh beef and sheep sector.
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NewsAthlete promotes PGI Welsh red meat as part of a balanced diet
HCC has partnered with Welsh athlete Adelé Nicoll to highlight the importance of PGI Welsh Lamb and PGI Welsh Beef.
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NewsHCC spotlights Welsh Lamb production as Italian delegates visit
HCC welcomed Italian meat specialists to Wales to learn more about the production of PGI Welsh Lamb.
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NewsRecord beef prices fuelled by “strong” demand
HCC has revealed that beef deadweight prices have “soared to a new record high”, which it said was fuelled by strong domestic and international demand and a “squeeze” on supply.
