HCC to help a meaty challenge

HCC to help a meaty challenge

Following on from last year’s inaugural Meat the Challenge, barbecue and TV star Chris Roberts is back, partnered by Welsh red meat levy body Hybu Cig Cymru (HCC).

Chris Roberts, the ‘Flamebaster.”

The response to last year’s challenge for people to ‘pimp up’ their steak sandwiches was strong and this year’s competition will once again pit people against each other in various categories to showcase the versatility and quality of PGI Welsh Beef.

Chris has made his own steak sandwich which will hopefully inspire others: “This time of year is the perfect time to get cooking with some great premium cuts of steak, from sirloin to ribeye to fillet – the options you can get at your local butcher, at the supermarket, or online are plentiful. Make sure it is PGI Welsh Beef however as this continues to be a crucial time to support our local farmers.

“Remember though I want to see you ‘pimp’ that bad boy up. Some of last year’s ideas were incredible and I hope it’s going to be even better this year. With more categories and more prizes up for grabs there’s no reason not to get involved. Just remember the rules…there are no rules!”

Wales and Ospreys international rugby player Dan Lydiate, who is also a beef farmer, is a keen supporter of the competition: “This is a great opportunity to highlight the versatility and undoubted quality of Welsh Beef and I, for one, will be doing my best to upstage Chris with my fantastic steak sandwich. As it’s looking likely that larger groups will be allowed to come together over the summer this is your chance to impress friends and family with a unique take on a fabulous dish. So what are you waiting for – join me and get sizzling!”

To enter contestants have to cook up a steak sandwich and post a picture online tagging in @pgiwelshbeef on Instagram, Twitter or Facebook and using the #MeatTheChallenge.

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