JBS announces three new green offices and increases environmental services
Global food manufacturer JBS has launched three new locations in its Green Offices (GO) programme, to help livestock producers meet environmental compliance and standards requirements.
With 18 offices in four Brazilian regions, the programme has already advised more than 4,800 properties in municipalities where cattle raising is widely present in the country.
Located in the cities of Araguaína (TO), Naviraí (MS), and Vilhena (RO), JBS said that the new GOs can “more effectively distribute the project’s service capacity per region.”
The Green Offices offer free legal and environmental advice to support ranchers in meeting environmental criteria, both within the JBS supply chain and beyond. Farmers can also get access to financial credit to meet environmental standards in their properties which can further support them in developing sustainability efforts.
The actions of the GOs allow JBS to closely support cattlemen, helping them in each step towards environmental actions and sustainable supply chain planning, and providing them with the technical guidance for new processes.
Another relevant action of the Green Offices is the introduction and guidance to producers regarding their registration in the Transparent Livestock Platform (PPT). PPT is a free online website, using blockchain technology, which allows producers to check whether their young animal suppliers are following environmental regulations, ensuring a production chain with greater traceability, transparency, and social and environmental practices.
Speaking in Davos in January this year, Gilberto Tomazoni, global CEO of JBS, argued that the way to reduce greenhouse gas emissions is to offer technical and financial support to rural producers, particularly to the smaller producers.