‘Love Scotch Lamb Weekend’ helps raise profile for Scotland
Quality Meat Scotland’s Love Scotch Lamb Weekend, which took place on September 5th and 6th as part of their on-going marketing and PR campaign, saw activities around the country help raise the profile of the simplicity and versatility of the product.
Farmers Andrew and Pat Wilson of Carskerdo Farm, Cupar and Alex Norval of processors, McIntosh Donald pictured at the weekend with QMS ambassadors Scotch Lamb sampling in Tesco’s Crieff Road store, Perth.
More than 20 Scotch Lamb sampling events were run by QMS at Scottish retailers, with farmers joining QMS ambassadors in several stores around the country.
QMS have reported that feedback from a number of butchers around Scotland have given an indication that lamb sales are up as a result of the PR campaign, with some butchers in Inverness, Perthshire, Edinburgh, Dundee and Ayrshire reporting significant increases in sales.
“We’re delighted with the level of support we’ve received from farmers and others keen to play a part personally to help promote Scotch Lamb at this time of year when it is in season and at its most succulent,” said Jim McLaren, chairman of Quality Meat Scotland.
In total QMS ambassadors are delivering around 112 days of Scotch Lamb sampling in supermarkets throughout Scotland, with strong support from retailers including Asda, Morrisons, Tesco and Aldi.
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