Making the Most of Roasts Tops the Bill at Royal Highland Show

Making the Most of Roasts Tops the Bill at Royal Highland Show

Quality Meat Scotland is this week launching a campaign to encourage consumers to appreciate how to make the most of meat and take the strain off their shopping budget.

The “Make the Most of Your Roast” leftover campaign includes money saving recipes, such as curries, pies and soups, and top tips on using leftovers safely, including advice on storing and reheating. The campaign will see brand ambassadors for Scotch Beef and Scotch Lamb handing out leaflets packed with inspirational recipe ideas for leftovers in retail outlets around Scotland.

Recipes which are cost effective and make the most of leftovers will feature strongly in the demonstrations by celebrity cook and TV presenter Aggie MacKenzie at Quality Meat Scotland’s ringside stand (Avenue O, 609) at the Royal Highland Show this week.

Showgoers will be encouraged to download QMS’ free “Perfect Steaks and Roasts” app and enjoy demonstrations of traditional butcher skills. The line-up of award-winning butchers on the on the stand will include Steven Strachan from Hendersons of Hamilton, Gary Raeburn from Huntly, John Davidson from Inverurie and Iain Hunter (also known as the Singing Butcher) from Kinross. Douglas Scott, chief executive of the Scottish Federation of Meat Traders Associations, will provide a lively commentary.

“Our work on behalf of the red meat industry at the Show will also include encouraging awareness of red meat’s role in a healthy diet. More than 1000 children will have a chance to cook simple, nutritious dishes with beef, pork and lamb at the show,” said Uel Morton, Chief Executive of Quality Meat Scotland.

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