Masterchef presenter backs QMS Scotch Lamb campaign

Masterchef presenter backs QMS Scotch Lamb campaign

The launch of Quality Meat Scotland’s (QMS) campaign to raise the profile of locally-produced lamb saw Masterchef presenter Gregg Wallace urge consumers to cook with Scotch Lamb PGI.

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Gregg Wallace (right) pictured with Frank Yorke of Yorkes of Dundee during his visit to Scotland to help promote Scotch Lamb PGI.

The campaign is targeting 3.7million consumers by promoting the ease and versatility of cooking with lamb, as QMS looks to boost sales.

“Lamb had always been my personal favourite and there is real potential for lots more of us to be making the most of this natural, easy-to-cook product which is bursting with flavour and such a great ingredient for a whole range of quick, tasty dishes,” said Wallace.

During his visit Wallace met with local farmers, butchers and chefs, including Frank Yorke of Yorkes of Dundee butchers. The shop sells quality assured Scotch Beef, Scotch Lamb and Specially Selected Pork and sources meat direct from farms via local livestock auction markets.

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