MHP Food UK Ltd signs two-year deal as official show sponsor for IFE
MHP Food UK Ltd, the UK division of the Ukranian global poultry giant MHP, has joined IFE, International Food & Drink Event as official show sponsor for its 2023 and 2024 events.
The deal marks a continuation of the MHP Food UK’s introduction to the UK retail and foodservice market, having started trading in the country in December 2021.
As a global brand, Ukraine-based MHP employs over 30,000 people and is a poultry partner around the world, with offices across Eastern Europe, the Middle East, North Africa and Southeast Asia.
The business has a wide range of bespoke products, from raw filled to cooked and coated chicken products. The company’s Ukraine HQ is completely self-sufficient, producing grain for animal feed, managing its own farms and overseeing in-house cooking and processing.
A recently launched €10 million Innovation Lab is at the heart of the business’s customer focussed research and development, able to replicate various foodservice environments, from dark kitchens to street food stalls to restaurants, and produce products designed to save on labour and additional costs.
Aaron Gartshore, UK sales director commented on the company’s introduction to the UK market: “While MHP is a leading poultry brand across much of the world, we are relatively unknown in the UK market.
“The UK is a global leader when it comes to NPD and research & development, and as part of our mission to remain at the forefront of new product innovation, this is a key market for us to follow new tastes, trends, textures and technologies to continue to provide our retail and foodservice customers with a world leading product.”
IFE event director, Philippa Christer, added: “IFE is the perfect platform for MHP Food UK to connect with a wide range of buyers, decision makers and business owners across retail, wholesale and foodservice. We’re delighted to be partnering with the business to grow the MHP brand’s UK presence and introduce a whole new customer base to their quality poultry products.”
IFE 2023 takes place on 20th-22nd March at ExCeL London alongside IFE Manufacturing, Hotel, Restaurant & Catering (HRC) and historic chef competition International Salon Culinaire. To register for acomplimentary trade ticket, visit ife.co.uk.