After eventually getting the go ahead and sign off by Defra for its marketing campaign back in September, AHDB Beef and Lamb’s TV advert aired for the first time this week and will now run across a range of channels for the next six weeks.
The 30-second ‘Jetpack Journey Home’ advert is designed to promote Quality Standard Mark (QSM) and Red Tractor beef and lamb mini roasts and is scheduled to feature between high rating programmes including Coronation Street, and X Factor.
It will be supported by extensive social media, digital and press advertising, which is part of a long-term strategic plan for beef and lamb promotion.
Jane Ritchie-Smith, AHDB Beef and Lamb’s head of consumer marketing, said: “With this year’s campaign we are placing our adverts in front of consumers at those key times of the week when they are considering what to eat for their midweek evening meal. Our ads will appear as a gentle nudge prior to when people do their midweek shop, or at the weekend for those organised individuals who like to plan their meals for the week ahead.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
