ITV Studios Global Entertainment (ITVS GE) has announced that a deal has been signed to partner with British food company, Bernard Matthews.
Bernard Matthews is a British food manufacturer that produces fresh, cooked and frozen turkey products.
This deal, that will see the launch of Thunderbirds Are Go themed turkey shapes, is set to expand the fast-moving consumer goods (FMCG) category.
This is the first ever licensed range for Bernard Matthews and will be launched in ASDA stores this October, with other retailers to follow. This first frozen goods product for Thunderbirds Are Go will see the brand enter new supermarket aisles.
Trudi Hayward, SVP head of global merchandise at ITVS GE said: “We’re delighted to be partnering with Bernard Matthews and significantly boosting Thunderbirds Are Go’s FMCG offering.
“Bernard Matthews is a trusted and family favourite brand and the fact they have selected Thunderbirds Are Go as its first ever licence, is testament to the brand’s popularity and commercial appeal.
“We’re looking forward to seeing the iconic Thunderbirds vehicles becoming a teatime treat for families across the UK.”
Katherine Hall, assistant brand manager at Bernard Matthews explained: “We are extremely excited to be working with ITV.
“The iconic and recognisable vehicles in Thunderbirds Are Go are ideal shapes to create into delicious turkey products, and to make mealtimes more fun.
“We believe the huge popularity of Thunderbirds Are Go married with our decades of expertise in producing tasty shaped products, is the perfect combination for success.”
Bernard Matthews joins an increasing line up of FMCG partners for Thunderbirds Are Go, including Kokomo, East Midlands Pharma, Symingtons, Just Love Food and Beacon Confectionary.
ITV Studios is one of the UK leading production and distribution companies, with a worldwide audience always increasing.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
