Bord Bia launches new UK consumer campaign to promote Irish beef

2015-08-19T00:00:00

Henry Horkan, Bord Bia: “We believe that innovative use of the digital space is perfect to build the premium and quality credentials of Irish beef.”

Bord Bia is bringing the qualities of Irish beef to the attention of a UK consumer audience with the launch of a new and innovative UK consumer digital engagement campaign.

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