Shoppers out and about in Galashiels this Saturday (26th January) are to be tempted with fresh, tasty Scotch Lamb.
Sheep farmers from the Lothians and the Borders will be visiting Tesco and Asda stores in the town. To back up the message to buy Scottish, samples of tasty roast lamb will be given out free to hundreds of consumers.
Local farmer Stephen Withers, who sits on NFU Scotland’s livestock committee said: “Scotch Lamb is amongst the finest in the world and in the Lothians and the Borders, we believe we produce some of the best.
“We want to share that with shoppers, give them a taste of the great produce that is on their doorstep and encourage them to put more Scotch Lamb in their basket when doing their weekly shop.
“For consumers, Scotch Lamb ticks all the right boxes. It is naturally reared, produced locally, is packed full of nutrition, tastes great and offers great value. It is a product that can meet the demands of all households, whether they need a quick and easy midweek meal or a Sunday roast – Scotch Lamb has it all.
“For us as sheep farmers, the message on Saturday will be simple. We believe we are producing a top quality product to very high standards and by giving the public a taste, we hope they will support local farmers by buying a bit more Scotch lamb in the future.
“Consumers already have a tremendous appreciation of what a difficult year this has been weather-wise for farmers in the area. That has brought extra cost and a lot more time and effort on farm getting lambs ready for the market. The good news is that lots of Scotch Lamb will be available in the coming weeks and the support of shoppers and their supermarkets at this time would be just the tonic in a difficult year. It would give local farmers a real boost before lambing starts again later this spring.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
