British lamb and dairy businesses visited Saudi Arabia to meet "growing consumer demand" and build on "long-term export opportunities" in the kingdom.
Exporters from the meat and dairy sectors joined the Agriculture and Horticulture Development Board (AHDB) at the Saudi Food Show in Riyadh.
The lamb and dairy exporters had the opportunity to meet "key buyers" from Saudi Arabia and the wider Middle East region.
Dr Awal Fuseini, AHDB senior halal manager, said: “Although Saudi Arabia is not our biggest market for lamb in the region, it has been identified by AHDB as one of the markets with strong growth potential for our exporters.
“With this in mind, participating in the Saudi Food Show is a great opportunity for us to meet with key industry buyers and emphasise our high-quality lamb production credentials with a view to increasing our presence in this growing market.”
Fuseini added: "Strong population growth, coupled with limited domestic production capacity and a high regard for our production standards presents an opportunity for quality British lamb to meet increasing consumer demand.
"A key factor in achieving this is understanding consumer trends to help enable our exporters align their products accordingly to satisfy what the market wants. Connecting with buyers at the Saudi Food Show play a key role in enhancing our knowledge of the market and a greater understanding of how we can maximise opportunities there."
