Market research firm Kantar has revealed that sales of burgers rose by 32% in the four weeks to 4th August 2024, compared to the previous year.
Take-home grocery sales rose by 3.8% during the four weeks to 4th August 2024 compared with a year ago, according to the latest data from Kantar. Grocery inflation increased for the first time since March 2023 to 1.8%, up from 1.6% last month.
Fraser McKevitt, head of retail and consumer insight at Kantar, commented: “Having reached its lowest rate in almost three years in July, August saw inflation nudge up again slightly. While this is noticeable following 17 straight months of falling rates, it actually marks a return to the average levels seen in the five years before the start of the cost-of-living ‘crisis’.”
Britons finally lit the barbecue as sales of burgers leapt by 32% compared with the same time last year, Kantar found.
McKevitt said: “Shoppers will find that the type of product they’re putting in their baskets will really dictate how much they pay. They’re continuing to take advantage of the wide range of promotions being offered by the grocers to help keep the price of shopping down. Spending on deals rose by 15%, while sales of products at their usual price saw no increase.”
Retailers see share gains
Tesco held 27.6% of the market after climbing 0.6%, while its sales increased by 4.9%. Asda took a 12.6% share, while Morrisons’ share stood at 8.6%.
Sainsburys saw its market share rise 0.5% to reach its largest year-on-year share gain since July 1997, and reported a sales increase of 5.2%. Discounters Lidl and Aldi took shares of 8.1% and 10% respectively.
Online retailer Ocado found its share increasing 0.1% to reach 1.8%, with sales rising 11.3%.
Waitrose increased its share to 4.5%, as Iceland held a 2.3% share and Co-op took 5.9% of the market.
