Wholesale meat supplier Campbell Brothers has unveiled its ‘Responsible Sourcing’ guide as part of its journey to improve supply chain transparency.
The supplier highlighted that currently, meat and poultry was the leading category, at 40%, where people take most notice of sustainability claims. It found that from farm to plate, this further highlighted the need for greater transparency in regard to sourcing and animal welfare.
Developed by its Sustainability, Sales, and Health and Food Safety teams, the ‘Responsible Sourcing’ guide spotlights what Campbell Brothers is doing in terms of quality management, its work with suppliers and local farmers, sustainable and ethical sourcing, product certifications, as well as the latest industry trends.
The guide will be updated annually, along with one of its sister brands, Direct Seafoods, which will release its 2025/2026 issue later in 2025.
Neil McCole, sales director at Campbell Brothers, commented: “I’m delighted to present our new ‘Responsible Sourcing’ guide, reflecting not just our commitment to quality, but our responsibility to the entire foodservice supply chain, from farmers and producers to chefs and consumers.
“By being transparent about our sourcing standards and working closely with ethical and sustainable suppliers and industry partners such as Dunbia, the Agriculture and Horticulture Development Board (AHDB), Quality Meat Scotland (QMS) and the Red Tractor assurance scheme, we aim to set a benchmark for trust and integrity in our industry.
“Responsible sourcing is at the heart of everything we do, and we believe that when our customers know the amazing story behind their ingredients, everyone benefits – from farmer to consumer.”
To read the guide, click here.
