Independent butchers come top when it comes to shoppers’ trust in meat suppliers according to a new BPEX survey.
When asked to rate a range of food outlets in terms of their levels of trust in the meat they supply, 92% of respondents said they trusted independent butchers either a lot or a fair amount. Supermarkets were second with 69% followed by restaurants 58%, school meals 34%, staff canteens 25% and finally fast food outlets with 17%.
The survey also looked at the role quality assurance schemes and provenance play in consumer trust. Two thirds (66%) of meat buyers agreed it was important they know where the meat they buy comes from. 60% agreed assurance schemes such as Red Tractor and Freedom Foods gave them confidence in the origin and quality of the meat they bought, while 50% were prepared to pay a little more for meat produced under food assurance schemes.
Mick Sloyan, director of BPEX: “It is clear despite being two years on from horsegate, British consumers still have some concerns. We will continue to develop our understanding in this area and share our results with the industry so we can improve the position. That said, it is genuinely positive news to see consumer confidence in meat remains high.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
