British meat brand The Jolly Hog has announced a partnership with pork and poultry processor Cranswick, with the aim of scaling the brand.
Founded by brothers Olly, Max and Josh Kohn, The Jolly Hog has established itself as a “fast-growing challenger brand”. The brothers will continue to lead the business, which will be independently run from the same team and HQ based in Bristol.
As part of the partnership, Cranswick will become The Jolly Hog’s long-term manufacturing partner, aiming to create a stronger platform for growth through increased capacity and greater supply security.
The Jolly Hog said the partnership would support the continued expansion of its core product range, helping the businesses “meet growing demand and increase availability” across the retail market.
“We’re lucky to say we’ve seen growing retailer interest in stocking our range and this partnership ensures we can meet that demand whilst maintaining the standards we’re known for.”
The Jolly Hog founders
Olly, Max and Josh Kohn, who founded The Jolly Hog, commented: “This marks a major milestone for our business. With Cranswick alongside us, we have the investment, expertise and manufacturing capability to scale faster without compromising on the quality, flavour or values that define our brand. We’re lucky to say we’ve seen growing retailer interest in stocking our range and this partnership ensures we can meet that demand whilst maintaining the standards we’re known for. The business remains founder-led, our commitment to higher welfare British pork remains unchanged and we’re incredibly excited about what comes next for our retail partners and consumers.”
Jim Brisby, chief commercial officer, Cranswick plc said: “The Jolly Hog is a brand with a clear purpose, a loyal following and a reputation for delivering exceptional products. We’re delighted to be partnering with Olly, Max and Josh at such a pivotal moment in their journey and will support the team to deliver their exciting and ambitious growth plans to unlock the full potential of The Jolly Hog.”
The Jolly Hog said its commitment to sourcing 100% British, Outdoor Bred and RSPCA Assured pork remains unchanged, with products continuing to be made using pork from trusted accredited farms.
