Meat wholesaler DB Foods has announced the appointment of Adrian Lyons as its new managing director, which it said marked an “important step” in the company’s next phase of growth.

Lyons brings experience across food manufacturing, sales, operations and business transformation, having held senior leadership roles across a number of food businesses. His background spans sales leadership, operational management and turnaround environments, which DB Foods said will give him a “deep understanding” of how to build sustainable, people-led organisations.
Having started his career working in a butcher’s shop before moving into sales roles across the toy and food industries, Adrian later spent more than 15 years with Grampian Country Food Group, progressing from sales into senior leadership and operations. He has since led programmes, carve-outs and transformation projects within the food sector.
Commenting on his appointment, Adrian Lyons said: “DB Foods is already a significant business with real scale, strong backing, and some very good people. What attracted me was the opportunity to give the business clear direction, align teams behind shared objectives, and create an environment where people can be the best version of themselves.
“Doing what we say we’re going to do is fundamental, whether that’s with customers, suppliers, or our own teams. If you get behaviour right, performance follows.
“Great businesses are the ones people want to work for, suppliers want to supply and customers trust. If we get that right, the financial results will come as a consequence.
“I want our customers to see our people as the experts, trusted partners who listen, communicate clearly and deliver consistently. The last ten yards of any business are delivered by the people on the factory floor, in warehouses and in support teams. Success should always be shared and recognised.”
DB Foods’ leadership team said the appointment reflects the company’s commitment to investing in people, strengthening culture and building long-term partnerships with customers and suppliers.



