A relentless focus on delivering best value for the industry is the driver behind current changes at AHDB and its movement towards ‘one organisation’, according to chairman Peter Kendall, who was speaking at the Lincolnshire Farming Conference.
Kendall said: “AHDB’s role is to help build a confident, competitive industry which is constantly learning and adapting, acquiring new skills, innovating and adopting new technologies.”
Commenting on the “great work” AHDB currently does, Kendall also raised the question on what more could be done: “I believe that our organisation can work smarter, be more responsive and more effective for farmers and growers through being more joined up.
“That does not mean that we lose sector specialisms and the principle of levies raised in a sector being spent for the benefit of that sector. These are core to AHDB and will continue. Moving forward AHDB needs to look at how we can combine joint working with these principles, and talk to the industry about where levy funds should be invested.”
Earlier this month AHDB announced the appointment of its new board members. As part of its drive towards ‘one organisation’ AHDB is also rebranding its divisions this summer.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
