Delivering value for the industry is the drive for AHDB change

AHDB Chairman Peter Kendall said: “This is an important step forward for AHDB as we move towards our aim of looking, feeling and behaving as one organisation."

A relentless focus on delivering best value for the industry is the driver behind current changes at AHDB and its movement towards ‘one organisation’, according to chairman Peter Kendall, who was speaking at the Lincolnshire Farming Conference.

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