Dunbia, a division of Dawn Meats, has announced a new phase of its Plan Four Zero Activate programme, Dunbia Activate Leaders, which it said would work towards reducing scope 3 emissions in the beef and sheep industries.
The sustainability initiative involves a new network of beef and lamb suppliers from across the UK, who Dunbia said are “committed to pioneering change”.
The network was formed following a review and recruitment process, with farmers involved to play a role in demonstrating the on-farm potential for carbon reduction. This will reportedly help to identify broader supply chain opportunities to build more resilient, sustainable and profitable farms.
In total, nine farms are involved, located across the UK and representing a range of beef and sheep systems.
Through the Activate programme, Dunbia has collected, analysed and actioned more than 860 carbon footprints representing more than 1,350 enterprises from across its UK supply base, aiming to support a data-driven approach to scope 3 emission reduction in the beef and lamb industry.
Tailored action plans are reportedly being implemented through the programme to support farmers in adopting practical measures to reduce emissions, increase carbon removals and improve overall farm business efficiency and sustainability for participating farms.
The Activate Leaders programme will also look to measure and improve biodiversity, soil and water, emphasising the role livestock farming plays in nature conservation and carbon storage.
“Each of the nine farms will be provided with expert advice and insights, enabling evidence-based decisions and the adoption of techniques tailored to their individual farms.”
Gill Higgins, Dawn Meats Group
Gill Higgins, sustainability director, Dawn Meats Group, commented: “As part of Plan Four Zero we are delighted to partner with the Soil Association Exchange on the Activate Leaders’ programme. Each of the nine farms will be provided with expert advice and insights, enabling evidence-based decisions and the adoption of techniques tailored to their individual farms, including best practice management such as monitoring soil health, and adoption of practices such as multispecies swards and adapting grazing rotations, amongst other key measures.”
Sarah Haire, head of agriculture, Dawn Meats Group, said: “Our commitment to supporting our farmer suppliers as they navigate an increasingly complex sustainability landscape – and doing so through simple, practical on‑farm actions, reflects our belief in what’s possible when we work together. We’re confident that the Activate Leaders will serve as an inspiring example of the impact we can achieve through true collaboration toward our shared climate goals.”
Joseph Gridley, CEO, Soil Association Exchange, stated: “We’re proud to be working with Dunbia and Dawn Meats on the Activate programme. At Soil Association Exchange, we help farmers turn robust data into practical action – giving them clear insights, tailored advice and the confidence to make changes that improve both environmental outcomes and farm profitability.”
