Food and Farming Minister George Eustice will address representatives from the beef, lamb, pork and dairy supply chains when he opens the AHDB Outlook 2014 conference in February.
The programme will explore factors that will affect businesses in their respective sectors, including supply chain matters, international trade developments and how the UK industry can respond to emerging opportunities and threats.
In the plenary session, Warren Anderson, vice president supply chain for McDonald’s, will look at how the UK supply chain for livestock products has responded to the challenges it has faced over the last 18 months and what this will mean for the future. Richard Brown, director of GIRA, will speak about how Free Trade Agreements and other developments affect the UK industry. Separate breakout sessions will follow, looking at latest forecasts specific to each sector.
AHDB chairman John Godfrey said: “The AHDB Outlook Conference is a key fixture in the industry calendar and we are delighted that the Minister and a number of leading experts from the industry will be joining us at the event to speak on key issues that are important and relevant to our levy payers.
“Market intelligence plays a crucial role in helping shape key business decisions and the conference will focus on issues that are seen to be instrumental to the development of the beef, sheep, pig and dairy industries over the next year.”
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